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December 21, 2012 Blog

GAIL CHANGED THE OIL IN OUR TRUCKS.

Posted
Mary Evans, Deputy Director at the UAB Center for the Study of Community Health, spotted the following ad in the January 2013 issue of Food and Wine magazine:

City Harvest Ad

City Harvest is testing a number of these types of eye catching ads. More can be seen here.

The caption at the bottom of the ad reads:
"She went to our website and made a donation. Which paid for the oil that goes in the trucks that deliver the food to the soup kitchens in Manhattan. It's easy to do what Gail Did -- just visit cityharvest.org or call 1-800 77 HARVEST."

Would UAB students (and faculty) want to take part in a contest to create similar type ads for local causes to see which association of donor and donation was the most bizarre/original/striking? The ads would be showcased on the exchange and also on the nonprofit websites. What do you think? post comment below...



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